Marketing to a Changed Market

The COVID-19 crisis is driving Americans to re-evaluate their needs and wants in a home. That will likely be good news for the high performance home community. Suzanne Shelton, CEO of Shelton Group, will share some hot-off-the-presses insights about shifting expectations on health, comfort, energy efficiency, square footage and solar+storage. She’ll also share shifting expectations of the companies we buy from, and she’ll lay out a framework for how you can position your company to align with these new expectations and thrive.
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Presented by Suzanne Shelton